Business Bridge
Brand Development & Representation in France
With over ten years of experience collaborating with French brands, Joyce has developed an in-depth understanding of the local market and the cultural nuances that distinguish the West from Asia.
Thanks to her strong communication skills and expertise in intercultural negotiation, she acts as a true business bridge between French brands and Asian partners — facilitating exchanges and accelerating new business opportunities.
Joyce offers three service tiers tailored to the needs of each company.
Essential Plan
Market Observation & Trade-Show Reporting
A service designed for companies that cannot travel to France but wish to stay informed about the latest trends and product launches presented at French trade shows.
Services include:
• Professional visits to trade fairs and on-site information gathering
• Preparation of a comprehensive report with key data and visuals
Advanced Plan
Trend Insight & Brand Selection
Alongside information gathering, Joyce leverages her professional experience and market intuition to identify the most relevant brands and products for the Asian market.
She provides targeted evaluations that help guide your decisions and refine your market development strategy.
Premium Plan
International Partnership Bridge
Development of sustainable commercial partnerships to connect brands and markets, and to support their international expansion.
Services include:
• Initial outreach to selected brands to establish a professional and trustworthy connection
• Organization and coordination of meetings and showroom or workshop visits
• Personalized support during the early stages of negotiation and business discussions