About
About me
Joyce Lo, a Taiwanese entrepreneur and creative based in Paris for over thirteen years, moved to France in 2012 for love.
Over time, she has built a life and a career that truly reflect who she is.
Her story began with a fascination for the Parisian way of life — that effortless elegance, quiet confidence, and subtle poetry that lives within everyday gestures.
Every piece is personally selected, styled, and photographed by Joyce herself, expressing her singular vision of la décontraction chic — that uniquely French blend of ease and sophistication.
As her work evolved, Joyce expanded into brand consulting and creative direction.
She now helps Asian brands and creators design and produce their visual content in Paris, and collaborates with French brands wishing to boost their visibility and growth across Asian markets — through videos, presentations, and live-shopping sessions tailored to their audiences.
At the same time, Joyce curates her “Art de vivre à la Parisienne” experiences, offering an intimate glimpse into real Parisian life — visiting ateliers, hidden addresses, iconic cafés, and capturing moments through street photography. Each experience is an immersion into the simple, genuine beauty of everyday Paris.
Joyce’s strength lies in her rare East-West dual perspective and her finely tuned aesthetic sensibility.
She understands both the expectations of Asian audiences and the codes of French culture, building bridges between the two through a thoughtful, visual, and deeply human approach.
Her ambition is to help brands tell their stories with honesty and precision — and to be seen, truly seen, in a world where images speak louder than words.
Through Paris, Joyce continues to write her own story…
and perhaps, one day, yours will become part of it too.